CONCEPTS & COPY

Who?

Hi, I’m William Baxter.
I’m a copywriter, pub quiz enthusiast and occasional grammar pedant.
Yes, I’m great fun at parties.

 
 

I’ve been in and out of agencies and in-house studios since 2016, making everything from tea to TVCs. My career has seen me create big conceptual campaigns and tight BTL executions for brands including Porsche, Southern Railway, Vodafone, Jaguar Cars and Land Rover in agencies in London and abroad.

Before advertising I graduated with a History & Political Science degree from the University of Birmingham. During my final year I also served as Editor-in-Chief of Redbrick, piloting the then 81-year old paper through the choppy waters of a funding crisis while picking up a national student journalism award along the way.

Lately, I’ve also had nominations for the Chip Shop Awards and a shortlist for the Young Shark award at the Kinsale Sharks.

Cheat’s Visa
Copywriter:
TMW Unlimited London
Creative copywriter working across all the agency’s accounts, including Vodafone, Barratt Homes, UK Government, The Prince’s Trust and Southern Railway.

Copywriter:
Keko London
One half of the creative team handling all things above, below and through the line for Porsche Cars GB. When I wasn’t busy pushing fast cars I got stuck in with new biz, including contributing to the winning Moët Hennessy UK pitch.

Copywriter:
Egress Software London
Short spell in house at one of the UK’s fastest growing cyber security start ups.

Copywriter:
Spark44 Frankfurt
Words and ideas for Jaguar and Land Rover across Global and European markets. Experience includes plenty of client presentations and shoots in France, Germany and Spain.

Placement:
J.Walter Thompson London

Spark44 Birmingham

Magnafi Manchester

Big Brand Ideas/Trunk Manchester

If you’ve liked what you seen or just fancy a natter, I’d love to have a chat - in person or otherwise. Send an email to williamjbaxter97@gmail.com or give me a call on +44 7946 378204.