I’ve been in and out of agencies and in-house studios since 2016, making everything from tea to TVCs. My career has seen me create big conceptual ad campaigns, CRM programmes and below-the-line executions for brands including McDonald’s, Porsche, Southern Railway, Vodafone, Jaguar Cars and Land Rover in agencies in London and abroad.
Before advertising I graduated with a History & Political Science degree from the University of Birmingham. During my final year I also served as Editor-in-Chief of Redbrick, piloting the then 81-year old paper through the choppy waters of a funding crisis while picking up a national student journalism award along the way.
Lately, I’ve also had nominations for the Chip Shop Awards and a shortlist for the Young Shark award at the Kinsale Sharks.
Cheat’s Visa
Copywriter:
TMW Unlimited London
Creative copywriter working across the agency’s accounts, including McDonald’s, Vodafone, Barratt Homes, UK Government, The King’s Trust and Southern Railway.
Copywriter:
Keko London
One half of the creative team handling all things above, below and through the line for Porsche Cars GB. When I wasn’t busy pushing fast cars I got stuck in with new biz, including contributing to the winning Moët Hennessy UK pitch.
Copywriter:
Egress Software London
Short spell in house at one of the UK’s fastest growing cyber security start ups.
Copywriter:
Spark44 Frankfurt
Words and ideas for Jaguar and Land Rover across Global and European markets. Experience includes plenty of client presentations and shoots in France, Germany and Spain.
Placement:
J.Walter Thompson London
Spark44 Birmingham
Magnafi Manchester
Big Brand Ideas/Trunk Manchester
If you’ve liked what you seen or just fancy a natter, I’d love to have a chat - in person or otherwise. Send an email to williamjbaxter97@gmail.com or give me a call on +44 7946 378204.