Step 1: Learn to write like Dr Seuss to Grinchify McDonald’s CRM.
Step 2: Promote some deliciously mischievous meals.
Step 3: Steal Christmas…?
Ah, Christmas at McDonald’s. A time for merriment, big flavours and goodwill to all…
That is, until a certain furry green menace got involved. For Christmas 2025 The Grinch came along to steal McDonald’s Christmas. Bringing the mischief to life across CRM, we ran early hints to tease the trouble, vandalised existing regular sends and went on full-on Dr Seuss with rhyming poems across Easter-egg-filled long scrolls.