Whether it’s a £25 birthday present, or a £50,000 long-term plan, Premium Bonds are one of Britain’s favourite ways to save. They’re also NS&I’s most popular product.
Unlike other savings accounts, Premium Bonds don’t pay interest. Instead, savers are entered into monthly draws, with the chance to win up to £1 million in tax-free cash. The more money you have saved, the more chances you have to win.
It’s a compelling proposition, and one we captured with the campaign line ‘where saving can mean winning’
We also had the opportunity to spread the good word about Premium Bonds via radio.
But NS&I is about more than just Premium Bonds. For the launch of British Savings Bonds, we were tasked to create a campaign focusing on all the great things saving can do for you – from the little to the life-changing.
And after the success of our Premium Bonds radio spot, we got another chance to take our message to the nation’s airwaves.
