How can customers take a test drive in a locked-down world? This audio-only campaign gave drivers the next best thing to getting behind the wheel without getting off their sofas.
Created alongside Spotify’s in-house development team, this set of 3D audio virtual test drives ran sequentially through a user’s listening session. This way we could capture the feeling of a Panamera test drive in just 90 seconds - all without our listeners stepping out of their front doors.
Running when spirits were low immediately before Christmas of 2020, the spots helped to launch the updated Porsche Panamera - a key vehicle for the UK market.
