With the ‘Road To The Runway’ collaboration, Porsche & Priya Ahluwalia helped launch one of the UK’s most awarded new electric cars - the Taycan Cross Turismo. Through a film, press ads, social content and digital banners, this campaign highlighted not only the car’s eco credentials, but the unmistakable ethos of intelligent design found in every inch of the Cross Turismo.
The 30s hero film was shot on location at Puzzlewood in the Forest of Dean and at Ahluwalia’s studios in Central London. Production was ran through Kingdom Films with Director Aran Lamond.
The campaign extended across digital, VOD, social and print, with ads running in publications such as Vogue and Wallpaper.
